Despite having excellent name recognition in the market and loyal customers BlueSquare could not fight the tide of economic change. The bookmaker succumbed to a takeover by Betfair (owned by Flutter) in 2013. LetsCompareBets.com is a fan of Betfair. It’s no wonder BlueSquare where gobbled up by Betfair due to its great competitive advantages. Visitors who are new to betting or don’t have many or any betting accounts may want to check out our recommended betting system review to find out why we like Betfair so much.