Expect changes at Pinacle Sports as they unvail new owners who are giving the online bookmaker new aspirations. Cutting edge product development and significant global expansion is on the agenda.

The Curaçao-based operation will enhance it’s bookmaking model and will be announcing the roll out of new products. One priority for the new owners is expansion into Asia.

CEO, Paris Smith, was keen to stress that against this background of strategic change, the company is maintaining a business as usual focus – delivering the best value odds online.

“I am extremely excited about working with our new major shareholder to realise a shared vision for Pinnacle Sports, which includes significant product enhancement and expansion into regulated territories. Though this deal denotes an important change for Pinnacle Sports, our customers should rest assured that the fundamental principles that make the brand so unique will not be compromised.”

This should mean that Pinnacle Sports will still offer a good deal and be the best bookmaker for arbitrage betting. With the extra funding expect Pinnacle UK to be open for business this year. All that is required is a UK gambling license. Although no formal intentions have been announced.

Another benefit of the changes is that the website will hopefully receive a new design and be more user friendly.

Visit Pinnacle Sports here.